Vantage led a complete visual overhaul of FX disrupter Volopa, to support the brand as it went head-to-head with giants of London’s fintech space for the launch of its new expense management products. We presented a contemporary, dynamic and more youthful interpretation of Volopa that captured the ethos of the brand and appealed to its customer profile. This included a modern logo, colour palette and typography, as well as guiding website and app design, image direction, and storytelling and tone of voice. Our editorial team was subsequently engaged to provide a series of b2c blogs to help build organic traffic and raise the site’s digital profile, optimised through keyword research, and proactive and reactive content.
“Volopa engaged Vantage Media to give our prepaid multi-currency card company a contemporary and vibrant rebrand ahead of a major relaunch of new products and market strategy. Vantage’s understanding of both the fintech sector and our company’s values allowed them to design a complete branding suite that tells our brand’s story for our consumer and business customers alike.”
Graham Smith, Managing Director, Volopa
