Celebrating the global debut of independent watchmaker Moritz Grossmann’s 2020 collection, Vantage was engaged to organise three events over the course of a day, focusing on gaining press coverage and immediate ROI. Our press breakfast saw 11 key members of the UK watch and jewellery press attend a presentation by Moritz Grossmann CEO Christine Hutter over a breakfast by chef Jack Blumenthal, followed by a collection showcase in Mayfair. Finally, an exclusive dinner reception welcomed 20 high-profile guests (average net worth of £12m) hosted by Hutter. Results included press coverage spanning the Oracle Times, WatchPro and DL Magazine, and 10% return of enquiries and sales.
